The marketing name for Pima cotton produced in America is Supima. In an effort to market and brand Supima cotton, the Supima organisation was founded in El Paso, Texas, in 1954. The term Supima was created by fusing the phrases “Superior” and “Pima.”
To make sure that consumers have access to and get high-quality products made using Supima’s premium cotton, the company now focuses on forming partnerships with top brands in the fashion and home markets.